Interest targeting on Meta can still be one of the most powerful tools in your paid media arsenal—when used strategically. This guide unpacks how to define smarter audience segments, avoid costly overlap, and leverage tools like Advantage+ to reach high-converting users. Whether you're a small business or a growing brand, you'll find actionable tips to refine your targeting and boost campaign results.

Smart marketing doesn’t require big budgets—it requires big thinking. This guide shows small and medium businesses how to stretch every dollar using strategic, ROI-focused marketing tactics across budgeting, content, SEO, paid media, and data.

With the F&B space more competitive than ever, it’s no longer enough to simply have great food, your online presence needs to be just as appetising. In this guide, we break down exactly how F&B brands can cut through the noise using strategic content, smart paid media, and data-driven marketing while staying true to their brand. Whether you’re a café owner or running a multi-outlet concept, these actionable insights will help you turn online engagement into real-world foot traffic and loyal customers.

Stop wasting time on bloated tool lists. In this guide, we break down 20 digital marketing tools that actually drive results for modern businesses — from social media scheduling to landing page builders and automation. Whether you're a content-heavy brand or a service provider, these tools will help you scale smarter in 2025.

Your portfolio shouldn’t just look good — it should work hard. Learn how interior designers can turn their website portfolios into a high-converting lead engine using smart SEO, social media, and paid ad tactics.

Not all content is created equal. From bite-sized videos to in-depth case studies, discover the key content marketing formats that drive results, and how to choose the right mix to match your business goals.

Tired of guessing your social media content mix? This post breaks down popular frameworks like 70/20/10 and 50/30/20—and explains why rigid ratios may be hurting your growth. Learn how to align your content strategy with real business goals, not arbitrary numbers.

Struggling to decide between brand marketing or performance marketing? The truth is—it’s not a competition. Discover how combining both can unlock long-term brand equity and immediate sales, with actionable insights backed by data and real-world examples.

First-party data is more than just information—it’s your secret weapon for driving smarter, more profitable marketing. Learn how to collect, centralise, and activate customer data to power segmentation, reduce CAC, personalise campaigns, and grow long-term loyalty—all while staying privacy-compliant.

In today’s fast-paced digital world, small and medium-sized businesses (SMBs) in Singapore need to embrace data-driven marketing strategies to stay competitive. This guide will show you how to use analytics to track key metrics, build audience segments, and make data-backed decisions that drive performance. Learn the practical steps and tools that can help scale your business effectively.

Stay ahead of the competition in the second half of 2025 with these game-changing social media trends. From changes in short form video creation to the rise of branded creator communities, this guide covers the strategies your business needs to thrive on social platforms. Learn how to adapt and implement these trends for greater engagement and growth.

Want to scale your business without burning ad spend? Learn the key marketing profitability metrics every business owner should know—like MER, ROAS, CAC, and LTV—and why your marketing agency must understand your unit economics. This guide breaks down each metric in simple terms so you can grow smarter, not just bigger.

Struggling to decide between TikTok and Instagram for your business in 2025? We compare the platforms' audiences, content formats, and marketing potential to help you choose the right one—or both—for maximum growth. Whether you're aiming for viral visibility or long-term brand building, learn which platform aligns best with your goals.

Looking for a social media agency to help you grow your small business? Ask these 7 important questions to find the best partner suited for your needs.

Have doubts about how Social media can help your business? We discuss how it can be both important and effective for any business from small home-based business to Fortune 500 companies - in 2025, you cannot ignore social media to help your business!

Thinking about starting social media marketing for your business? How about digital marketing - in this article we discuss their differences, tools and metrics to look at to evaluate the success of your strategies.

Pins have progressed on a board, and are now becoming an increasingly effective method to reach your brand’s most valuable audience: brand advocates.

Want to know how your interior design firm can stand out in the competitive Singapore market? Use Social Media to showcase your portfolio, attract leads, and build trust using platforms like Instagram and TikTok.

Want to get a step ahead of your competitors? What if we told you there was a way to do so while having a first hand view of their strategy? Find out more about the powers of Ad Libraries.

This article discusses the potential impact of the TikTok ban and what brands should do to approach and tackle the issue with a holistic social media content strategy.