Creative that Converts

CONTENT
LAB

ABOUT

CONTENTLAB is MajorForm’s creative production engine built for performance. Designed for lifestyle, F&B, and consumer brands, we turn strategy into scroll-stopping content—from UGC-style Reels and TikToks to performance-driven carousels and ad creatives. Our approach blends storytelling, content psychology, and data to craft visuals that not only look great but drive clicks, shares, and conversions. Whether you're scaling your content for paid media or building organic reach on social, CONTENTLAB helps you stay culturally relevant and conversion-optimized.

our process

Our CONTENTLAB process is designed to turn strategy into high-performing content—fast. We start by aligning on your brand goals, audience personas, and key marketing channels like TikTok, Instagram, and Meta Ads.

From there, we develop a tailored content strategy and creative brief focused on formats proven to convert. We script, shoot, and edit content in agile production sprints—whether it’s UGC-style short-form videos, performance carousels, or branded static creatives. Every asset is optimized for platform-specific best practices and tested to drive results. Weekly reviews and performance insights feed directly into the next sprint—so your content doesn’t just look good, it gets smarter over time.

our work

FREQUENTLY ASKED QUESTIONS

  • Yes—CONTENTLAB offers flexible options. You can commission one-off content packs or engage us on a rolling monthly basis for ongoing short-form video, ad creatives, or social content.

  • Absolutely. Our team specializes in producing performance-optimized Reels and TikToks for Meta and TikTok Ads. Every video is scripted, shot, and edited with hook, engagement, and conversion in mind.

  • A typical CONTENTLAB package includes a strategy call, creative brief, content calendar, scripting, video and/or static content production, editing, and performance recommendations. All deliverables are optimized for paid and organic use across TikTok, Instagram, and Meta Ads.

  • We track performance through platform analytics (like Meta Ads Manager and TikTok metrics), and provide insights on views, click-through rates, engagement, and conversions. For clients on retainer, this data feeds into our test-and-iterate system to continuously improve creative effectiveness.