A Clarity Diagnostic
brandIq
ABOUT
MajorForm’s signature brand strategy product designed to help consumer brands unlock clarity, differentiation, and growth. Tailored for lifestyle, F&B, beauty, and DTC businesses, BrandIQ combines deep audience insights, competitor benchmarking, and content analysis to uncover what truly drives engagement and conversion.
Whether you're launching a new brand or refreshing your positioning, BrandIQ delivers actionable strategy rooted in data—not guesswork. Trusted by growing consumer brands across Singapore and Southeast Asia, this brand audit and growth strategy sprint helps you align your messaging, creative, and marketing direction for maximum impact across digital channels.
our process
Our BrandIQ process is a 3-part strategy sprint designed to give you clarity and direction across your brand, content, and marketing.
First, we conduct a full brand audit—assessing your digital presence, positioning, and performance across platforms like Instagram, TikTok, Meta Ads, and your website. Next, we dive into competitive and audience analysis to identify whitespace opportunities and emotional triggers that matter to your ideal customer.
Finally, we distill everything into a strategic blueprint: your brand story, key messaging pillars, and a tactical roadmap to align content, campaigns, and creative. BrandIQ helps brands stand out in crowded markets and turn strategy into growth.
