is social media marketing still important in 2025?
Social media is everywhere. It’s where we connect, share, and—most importantly for businesses—where customsers make buying decisions. Whether you run a small business or a global brand, social media marketing can help you grow, engage customers, and drive sales.
BUSINESSES CAN REACH a wide audience on social media
Social media marketing works because it meets people where they already already spend most of their time. In Singapore:
88.2% of the population—equating to 5.16 million user identities—engaging on these platforms.
On average, Singaporeans spend about 2 hours and 2 minutes daily on social media, accessing approximately 7.2 different platforms each month.
An IAS study also found that 89% of Singapore consumers engaged with ads on social media in the past year, with 29% making purchases based on these advertisements.
Why Social Media Marketing is Effective
By advertising to users on the platforms, there are several advantages for businesses. There’s a reason why businesses from small ones to Fortune500 ones are investing in Social Media Marketing in 2025!
Increased Brand Visibility and Web Traffic
Brand Visibility: A significant 90% of marketers have reported an increase in their brand's visibility through social media platforms.
Web Traffic: Approximately 76% of businesses have experienced increased web traffic as a direct result of their social media efforts.
Sales Growth
Sales Increase: Among marketers who have actively utilized social media for over two years, 60% have observed noticeable growth in sales.
Effectiveness of Visual Content
Engagement with Visuals: Visual content is 40 times more likely to capture attention on social media compared to text-based posts.
Video Engagement: On platforms like Instagram, videos drive 25% higher engagement than photos, and TikTok has seen a 50% year-over-year rise in brand interactions through short-form videos.
Why Social Media Marketing is Important for Businesses
Businesses of all sizes benefit from social media marketing. Here’s why it’s crucial:
1. Brand Awareness FOR NEW LAUNCHES
People want to connect with brands that align with their interests. By staying active on social media, you create a community that values your business. Especially when launching a new brand or product - with social media you will be able to generate interest and buzz in your brand so that new customers can find your brand.
2. Re-ENGAGE YOUR CUSTOMERS AND BUILD YOUR COMMUNITY
Example of The Poster Club’s Social Media
Social media is an excellent way to re-engage your customers in a cost-effective manner. Rather than using emails or newsletters that your audience might not look at, by appearing on your customers’ social media feed - you brand is able to reconnect with customers and fans everyday.
In a broader sense, social media is also about building communities where users are able to follow accounts or brands that they feel are aligned with their own values. Building a community and engaging will create loyal fans and increase their value contribution to your businesss.
3. Increased Sales & Revenue
Example of Sephora Singapore’s Sale Graphic
Social commerce is booming. Platforms like Instagram, TikTok, and Facebook make it easy for customers to discover and buy products directly from their feeds. The proliferation of new distribution channels like Shopee and TikTok also mean that users can now buy a wide range of products from their home.
Social media is a great way to reach out to users to encourage them to buy online. Designing great graphics with a clear call to action can easily drive users to your e-commerce platforms or websites to make a purchase. Utilise social media advertising to reach out to a wider audience and optimise to metrics like Gross Merchandise Value, Average Basket Size and Return on Ad Spend to improve your businesses bottom line.
In 2025 - it is now more important than ever to have a clear social media marketing strategy that can help your business. Instead of one-off posts - look to social media as an added communications and distribution channel. Although the increase in number of platforms beyond Meta, TikTok and now XiaoHongShu, Pinterest can seem daunting - having a clear strategy can easily boost your business.
If you’re interested in how MajorForm can help your brand effectively use navigate social media marketing better - take a look at some of the work that we have done here.
Or better yet, work with us and contact us here.
