Find the Right Social Media Marketing Agency in Singapore: 7 Must-Ask Questions
With a quarter of 2025 over, it’s more important than ever for any business looking to grow to leverage on one of their most important assets: social media. However, as simple as it sounds - with an increasing number of platforms being utilised by users, navigating the complicated social media environment with a partner becomes important as well.
What is a social media marketing agency (SMMA) and what does a social media marketing agency (SMMA) do?
A social media marketing agency helps businesses grow their online presence by managing and optimizing their social media channels. These agencies (much like us here at MajorForm) help with the following:
Content Creation: They produce high-quality posts, videos, and graphics tailored to engage your target audience and align with your brand identity.
Paid Advertising: Agencies design and manage social media ad campaigns to increase reach, drive traffic, and generate leads or sales effectively.
Performance Analysis: Using data-driven insights, they track key metrics such as engagement rates, conversions, and audience growth to refine and optimize strategies for better results.
Why work with an agency instead of hiring full time?
One of the major decisions that businesses grapple with is deciding if they should hire an agency externally instead of hiring a full-timer. Both decisions have it’s pros and cons and depends on business priorities. For example, if a brand values complete control over marketing decisions and ensuring there is adherence to brand guidelines then a full-timer will be preferable. However, if a brand is looking to scale further their marketing efforts and require an expert to help with this - then working with an agency will be beneficial.
| Aspect | Agency | Full-Time |
|---|---|---|
| Cost | More affordable for small to mid-sized businesses as you only pay for services needed. | Higher cost due to salary, benefits, and training expenses. |
| Expertise | Access to a team of experts skilled in different areas of social media marketing. | Limited to the skills of the individual employee. |
| Scalability | Easier to scale up or down based on business needs. | Less flexible; hiring or downsizing takes time. |
| Resources & Tools | Agencies have access to advanced marketing tools and software. | Businesses may need to purchase expensive tools separately. |
| Control & Focus | Agencies manage multiple clients, so your brand may not get full attention. |
A full-time employee is dedicated solely to your brand. |
5 Tips on Finding the Right Social Media Marketing Agency
Now that you’ve decided to make the (wise) decision to invest in your businesses marketing efforts and work with an agency, how do you find a suitable agency?
1. Define Your Goals and Budget
Before searching for an agency, be clear about what you want to achieve. Do you need better brand awareness, increased engagement, or more sales? Setting clear goals will help you find an agency that aligns with your business needs. Any good agency will also work with you with a comprehensive onboarding to understand better your business goals, target audience and roadmap.
Rather than looking at just the absolute cost of an agency - weigh the pros and cons of hiring a full timer vs. an agency - and look at your marketing budget in totality. For example, taking into account the cost of hiring an agency - what is the expected return on this investment in terms of leads or sales for your company?
2. Check Their Portfolio & CASE STUDIES
Look at the agency’s past work to assess their expertise. Do they have experience in your industry? Have they delivered successful campaigns for other businesses? A strong portfolio with proven results is a good indicator of a reliable agency. Take a look at some of MajorForm’s previous clients and work to understand better the type of work that we do.
3. Read Client Reviews and Testimonials
Customer feedback is a great way to gauge an agency’s reliability. Check platforms like Google Reviews, LinkedIn, and social media to see what past clients say about their services. If these are not easily available, feel free to ask your prospective agency partner for details on this.
4. Evaluate Their Strategy and Creativity
Ask potential agencies about their approach to content creation, audience engagement, and ad management. Do they offer innovative ideas? A good agency should be able to customise strategies that fit your brand rather than using a one-size-fits-all approach. Make sure that they are able to put together a pitch that is useful to your brand - even if in the form of a mock pitch so that you understand better their capabilities.
Here are some potential questions you should ask as a business owner:
What industries or types of businesses do you specialize in?
Can you show me real results you’ve achieved for past clients?
What’s your approach to content strategy vs. paid ads?
How do you measure success — and how often will I see reports?
Who exactly will be managing my account and creating content?
How do you tailor strategies to different platforms (Instagram, TikTok, LinkedIn)?
What does your onboarding process look like?
5. Consider Communication and Transparency
A successful partnership depends on clear communication. Choose an agency that provides regular updates, reports, and is transparent about pricing, timelines, and expected results.
Industry Experience: Some agencies specialize in certain industries, such as fashion, healthcare, or real estate. Choosing one familiar with your niche can be beneficial.
Social Media Platform Expertise: Ensure the agency is skilled in the platforms where your audience is most active, whether it's Instagram, TikTok, LinkedIn, or Facebook.
Customer Support: Check if they provide ongoing support and are responsive to your needs.
Working with an agency remains a daunting decision to make for any business out there. Reducing the uncertainty by checking on your prospective agency partner capabilities is as important as a decision to hire someone full-time! If you’re interested in how MajorForm can help your brand effectively use navigate social media marketing better - take a look at some of the work that we have done here.
Or better yet, work with us and contact us here.
