The Power of Meta Interest Targeting: A Strategic Guide for Smarter Campaigns

Interest targeting on Meta can still be one of the most powerful tools in your paid media arsenal—when used strategically. This guide unpacks how to define smarter audience segments, avoid costly overlap, and leverage tools like Advantage+ to reach high-converting users. Whether you're a small business or a growing brand, you'll find actionable tips to refine your targeting and boost campaign results.