Growth through Social Commerce
Social Commerce
MajorForm is a social commerce partner, built to work and support brands navigate TikTok Shop and Shopee. From content creation, to affiliate strategy, to livestreaming and ads management, we help grow your business’ capabilities on e-commerce marketplaces.
Our Social Commerce Services
Social commerce is where content becomes checkout—especially on TikTok Shop, where discovery, trust, and purchase happen in the same session. MajorForm is a Singapore-based social commerce agency helping brands grow GMV through a managed system that combines livestream hosting, affiliate distribution, shop operations, and performance marketing.
We’re built for execution, not just strategy. That means real run-of-show planning, offer and voucher logic, creator briefing, product pinning and moderation, and post-live analysis that feeds the next week’s improvements. Whether you’re launching TikTok Shop for the first time or scaling an existing store, we focus on the levers that move outcomes from GMV per hour, conversion rate, AOV, and repeat purchase signals so your social commerce program can grow at scale
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We create shoppable videos for your TikTok Shop and Shopee Shop that can be used in your GMV Max Campaigns and other On-Platform advertising. We focus on finding a balance between quantity, quality and efficiency.
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We run advertising on both On-Platform and Off-Platform Ads across Tiktok, Shopee and Amazon - designed to drive maximum ROAS for your brand.
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We livestream on platforms like TikTok Shop and Shopee, specialising in brand-self lives. We view liveselling not only as an active distribution channel & direct-sales funnel but as an extension of your brand.
Hear What Our Clients Have To Say
What stood out most was their proactiveness—not only in continuously refining and elevating our brand, but also in going well beyond their scope. They facilitated direct connections with platforms and even took the initiative to represent us to TikTok, sharing our annual plans without us needing to ask.
They clearly understand what drives real impact and what actually moves the needle, and played a key role in helping our TikTok Shop hit five figures for the first time.
BLACKMORES E-Commerce Manager
The MajorForm Difference
Data Backed
We bring a data-backed approach to livestreaming with deep-dive analysis, reporting and test and learn initiatives conducted proactively for our partners.
With most of our core team coming from performance backgrounds, we bring that same element and approach of planning, optimisation and iteration to our execution of social commerce.
Tripartite Partnership
We believe in the power of mutual cooperation - meaning that fair value compensation reaps benefits for all sides wich leads to greater GMV growth.
A fairly compensated host is motivated to sell your products and to drive sales. A fairly compensated agency is incentivised to work as an embedded partner and extension of your team
Human-First
We focus on sourcing hosts whose personality are a good fit for Majorform and our partners - each host goes through an interview, submit video auditions where applicable, product trained, given feedback and optimised to your advantage.
We treat each host as a team member of our own, not as an outsourced skillset. This means training and providing them the right environment to excel and drive growth for your brand.
Our Livestreaming Hosts
Each host has been thoroughly vetted, trained, interviewed for their role. Most come from sales-related day jobs that allow them to bring their experience into the live selling naturally - making them articulate, effective, brand-safe and highly skilled.
Hear What Our Hosts Have To Say
Majorform has been instrumental in giving me my first start to live-streaming. Their guidance and care in managing opportunities for me have provided me a space where I am able to stream for the brands I love. I highly encourage anyone considering livestreaming to have your first start with companies like Majorform who care for their team members.
Host, Daphne
Record Streams, Record Sales
with OATSIDE
Supporting regular OATSIDE streams, we have supported record sellout days on key e-commerce moments like 11.11 which generated 5-figure sales and continually drive livestreams for OATSIDE across TikTok and Shopee in Singapore. Our lively, fun and young hosts are perfect for an up-and-coming brand like OATSIDE.
More Than a Vendor, Blackmores' Livestreaming Growth Partner
Working with a Malaysian agency partner previously did not yield the ROI and results to match Blackmore’s growth ambitions for social commerce. Since taking over, we have consistently driven 5-figure sales for Blackmores on TikTok & Shopee and continue to expand our partnership with them across Affiliate and Social Commerce Advertising.
From Offline to Online
with The Ordinary
As part of the Estee Lauder group, The Ordinary has a brand reputation to uphold - and were looking for a social commerce partner to help them bring livestream to life. Through our curated pick of hosts and qualified product training, we were able to find users to represent the brand well and drive sales for The Ordinary.
Bridging The Gap, Sexual Wellness
Education with Durex
As Durex’ sole livestreaming partner in Singapore - we have regularly supported their livestreams in Singapore. Despite platform restrictions and sensitivity around the topic, our hosts are able to approach it from an education angle that help drive home the product efficacy for the audience.
Frequently Asked Questions (FAQ)
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A social commerce agency helps brands drive sales directly from social platforms by connecting content, live selling, creators/affiliates, and performance marketing into one system. In practice, that means improving offer strategy (bundles, vouchers), producing conversion-led creatives, running livestreams with a repeatable format, and optimising the full path from view → product click → checkout—so revenue grows without relying on one-off viral spikes.
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MajorForm is a social commerce agency in Singapore built to grow your social commerce through a growth system that combines trained livestream hosts, live operations , affiliate/creator management, and performance marketing to scale what converts.
What’s different is how we work:
Operators, not just advisors: we don’t hand you a strategy deck, we help run the weekly program.
Performance-led content: creatives are built to improve commerce metrics like GMV per hour, conversion rate (CVR), ABS, not vanity views.
Repeatable system over “viral luck”: every live session and creator output feeds a test-and-learn loop so results compound over time.
Transparent reporting: you’ll see what changed, what worked, and what we’re doing next, tied directly to sales outcomes.
If you’re comparing social commerce agencies, the simplest way to evaluate us is this: we take accountability for the full engine—hosts + ops + distribution + paid scaling—so social commerce sales become predictable and scalable.
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Most brands see measurable movement within 2–4 weeks once the fundamentals are fixed: tighter run-of-show, clearer product pinning, stronger offers, and better host cues. The fastest indicator is typically GMV/hour and orders/hour, followed by improvements in paid efficiency when traffic is amplified.
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For TikTok / Shopee LIVE, GMV alone can hide problems. The most useful KPIs are GMV/hour, average concurrent viewers (ACU), retention/watch time, click-through to product pages, and orders per hour. These tell you whether you’re winning because of traffic, conversion, or both and what to fix next.
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Not necessarily. Many brands improve LIVE performance first by tightening the live offer, scripting, and show structure, then layer in affiliates/creators once the live “engine” converts. If you already have a creator bench, the agency’s job is to turn that into consistent weekly output without destroying margin.
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Pricing typically depends on scope: number of live sessions per month, whether the agency provides hosts, and whether it includes only LIVE operations or also TikTok Shop ads and affiliates. For brands already on TikTok Shop, a common approach is a monthly retainer tied to deliverables (e.g., live planning + run-of-show + ops) with optional performance incentives.