Elevating Clean Living Through Story-Driven Content Creation
Client
About
The Generation Clean is a modern home care brand focused on safe, effective, and environmentally conscious cleaning solutions. Positioned for families who care deeply about what goes into their homes, the brand blends performance with a strong clean-living ethos—appealing to a new generation of consumers seeking transparency and responsibility.
As a challenger brand in a crowded home care category, The Generation Clean needed content that didn’t just showcase products—but communicated values, lifestyle, and trust in a way that felt premium, relatable, and commercially effective.
Challenge
Home care is often marketed around either harsh performance claims or overly generic “green” messaging. The Generation Clean faced the challenge of standing out without compromising credibility—particularly when speaking to parents and young families who are highly sensitive to safety and ingredient transparency.
The brand needed high-quality, story-driven content that balanced emotional resonance with product clarity. It had to feel warm and human—without losing sight of commercial objectives like product demonstration, differentiation, and conversion support across paid and organic channels.
Our Process
We approached the project with a narrative-first framework, anchoring each video around real-life family moments while subtly integrating product performance. Instead of leading with features, we built scenes around everyday rituals: little feet on clean floors, shared spaces, quiet routine. The goal? allowing the product to exist naturally within lived experiences.
From scripting and shot planning to lens selection, lighting, and post-production, we focused on elevating the brand’s visual language to feel premium yet intimate. Each asset was designed to function both as a standalone brand film and as modular content for paid media, ensuring the creative worked across awareness and performance objectives.