From Scroll to Sale. Powered by TikTok.
Native creative, data and optimisation, working as one system.
MajorForm plans, produces and optimises TikTok ads for brands in Singapore and across Asia, from in-feed and Spark Ads to TikTok Shop and LIVE. One team runs strategy, creative production, media buying and measurement, so every video we make is built to be tested and tied to sales, cost per acquisition or reach.
Brands we work with
How TikTok works
How TikTok works, and how we work with it.
TikTok shows each video to people based on what they watch, not who they follow. Doing well there takes three things: creative people stop for, room for the algorithm to find buyers, and results tied to sales. Here's how we handle each one.
Creative made for the feed
People scroll fast, and ads that look like ads get skipped. TikTok rewards videos that feel native and hook people in the first few seconds, and tires of them quickly.
How we handle itOur in-house production team makes native, sound-on videos and tests new hooks and formats continuously.
Measured on business outcomes
Many people see a TikTok ad, then search or buy later somewhere else, so last-click reports undercount what TikTok drives.
How we handle itWe set up TikTok tracking properly and judge results on revenue, ROAS or cost per customer, not views.
One team, all three steps. Strategy, creative, media and data, working together on your account.
Campaign types
TikTok campaigns across the whole funnel
Most accounts need a campaign at each stage. We set the mix by your goal and budget, then judge each campaign on its own numbers.
- Stage 1
Get seen
- Reach
Shows your videos to as many of the right people as possible, with frequency control.
CPMReach - Video views
Builds an engaged audience from people who watch your videos, ready to retarget.
Cost per view6-second views - TopView
The first ad people see when they open TikTok, for launches and big moments.
ReachAd recall
- Reach
- Stage 2
Build interest
- Traffic
Sends the right people to your site, app or landing page.
CPCLanding page views - Lead generation
Instant forms inside TikTok or your own site, for services, education and property.
CPL - Spark Ads
Boosts your own or creators' posts, keeping the likes, comments and follows on the original post.
Engagement rateCost per follower
- Traffic
- Stage 3
Make the sale
- Smart+ sales
TikTok's automated campaigns that find buyers at scale from your best videos.
ROAS - Website conversions
Tighter control of audiences, placements and offers.
CPA - Catalogue ads
Shows products from your catalogue to the people most likely to buy them.
ROAS - GMV Max for TikTok Shop
Promotes your shop products and LIVE sessions to drive sales on TikTok Shop.
GMVROI
- Smart+ sales
One plan, three stages. Budget moves to whichever stage is holding growth back.
Results
What this looks like in practice
Results from TikTok campaigns we run, for brands across Asia.
How we work
From Research to Scale
A clear plan from day one, so you always know what's happening and what you'll get next.
- Week 1
Research
We study your market, audience and competitors, audit your account and tracking, and agree the one number that matters.
Audit reportTarget KPI - Week 2
Plan
We map the campaigns across the funnel and brief the first round of creative.
Media planCreative brief - Weeks 3 to 6
Test
We launch structured tests of angles, formats and campaign types against that number.
Test resultsWeekly report - Month 2 onwards
Scale
We move budget to what wins and refresh creative before it tires, every month.
Monthly reviewNew creative
Questions brands ask about TikTok advertising
What brands usually ask us before we start running TikTok ads together.
Talk to our strategistsHow much does it cost to run TikTok ads in Singapore?
It depends on your goal and market. TikTok sets minimum daily budgets, and its algorithm needs enough conversions to learn, so we size the test budget around that, agree it with you before launch, then scale what works. TikTok Ads usually start with a minimum of $10/day depending on the market.
How long before TikTok ads show results?
Most campaigns leave TikTok's learning phase within the first week or two. Clients typically see clear improvements in CPA or ROAS within 30 to 60 days, once creative testing has found winners.
What are Spark Ads?
Spark Ads run real TikTok posts, from your account or a creator's, as ads. The likes, comments and follows stay on the original post, and because they look like normal content, people are more likely to watch them.
Do you run TikTok Shop GMV Max campaigns?
Yes. We run GMV Max campaigns for TikTok Shop and promote LIVE sessions to drive shop sales.
Do you make the TikTok creative in-house?
Yes. Our production team makes native, sound-on videos for TikTok, from hooks and product demos to UGC-style ads, and we read results by creative, not just by campaign, so every round of videos learns from the last.
TikTok or Meta: which should I start with?
Start where your customers already spend time and where you can keep making video. TikTok suits brands that can feed it native, creator-led video; Meta suits most brands first because of its reach and retargeting. Many clients run both.