TAG ESPRESSO

TagEspresso is a relatively new coffee roaster in Singapore - with outlets in busy shopping areas like Takashimaya and Raffles City. Recently, they intended to diversify into other areas beyond retail and into the Ready-To-Drink (RTD) category. To support the launch of their new coffee capsules, we were tasked to create content that showed how convenient it was to use the capsules and the drinks that could be made with it.

We created a lifestyle focused video that created content centred around the coffee capsules - choosing to show the ease of making coffee and the drinks that could be made such as an Iced Latte and Iced Americano.