Soundpeats
About
Started in 2010, SOUNDPEATS is a world-renowned audio brand that has been committed to the pursuit of the ultimate original sound reproduction through intelligent technology and sophisticated manufacturing processes for years. They were looking to market the launch of one of their newest products the Space Lite, in Singapore.
approach
With the Space Lite and the Air 5 - we showed 2 different ways that users could envision their lifestyle with the products in different ways. The first (Air 5) being a more casual and relaxed life, showing the convenience of use and the second (Space Lite) showing a more work-focused lifestyle - while showing off the Audio Noise Cancelling (ANC) properties of the headphones. The result was a high quality video that could easily be used by SOUNDPEATS for their organic social media and paid media amplification.