Sunday Bedding

ABOUT

Sunday Bedding was founded to simplify the experience of buying quality bedding by combining over 30 years of textile manufacturing expertise with a deep belief that sleep is personal. Frustrated by confusing industry jargon like “thread count,” the founders set out to create sheets that match individual sleep preferences—offering eco-conscious, OEKO-TEX certified fabrics that are ethically made, pre-washed for comfort, and backed by a 30-day trial. Rooted in transparency, sustainability, and a warm, human brand voice (complete with office cats overseeing quality control), Sunday Bedding stands for thoughtful, accessible luxury that feels as good as it looks.

Sunday’s aesthetic combines serene neutrals, soft textures, and minimalistic designs that evoke a sense of calm and comfort. Their products are aimed at individuals with a focus on both functionality and aesthetic, and whom are willing to spend on homeware products.

We crafted a 40-second video for Instagram and TikTok to highlight their bedding sheet and waffle throw set. The video highlighted both the aesthetic and functional aspects of the home - showcasing how the colours of the sheet complimented the talent’s home as well as the materials used. The short form content was also paired with a calming audio and longer cuts to evoke a sense of calm - showcasing how the brand can complement a quiet lifestyle.