LIZFLORALS
LizFlorals is a Singapore-based floral studio that reimagines weddings as deeply personal, visually poetic experiences. Founded by Liz, a passionate floral designer with a meticulous eye for detail, the brand specializes in bespoke floral arrangements that are timeless yet modern. Whether it’s soft bridal palettes or avant-garde editorial sets, LizFlorals translates emotions into florals with each arrangement a story, each bloom a feeling.
ABOUT
To authentically showcase LizFlorals' ethos and elevate the studio's presence on short-form platforms like Instagram and TikTok, we developed a multi-video content series, each designed to highlight a unique aspect of the brand:
Platform Native Edits: All videos were optimized for vertical viewing and mobile attention spans.
Narrative Diversity: We balanced emotional storytelling (DIML), aspirational visuals (FPTP), transparency (BTS), and education (Moodboard).
Cohesive Aesthetic: Across all videos, we maintained a soft, light-filled color palette, diffused lighting, and floral-focused frames to create visual harmony across the campaign.
APPROACH
FOUNDER-FOCUSED
This piece brings audiences behind the veil, introducing Liz as a florist and telling her story in a short-form format. We focused on narrative intimacy, letting viewers into the real, raw moments of floral artistry and business ownership. Warm tones and handheld-style cinematography convey honesty and passion.
CORPORATE
Here, we leaned into elevated storytelling. Through a stylized, editorial flow, this video captures the transformation of raw materials into a complete corporate setup. Through a visual hook used in editing coupled with a timer countdown, the aim with the video was to introduce Liz’s offerings to potential corporate customers.
WEDDING
Rather than just showing the final floral set-ups, this BTS reel documents the creative chaos and collaboration required to pull off large-scale productions. It humanizes the brand, spotlighting team dynamics and the “effort behind elegance.” It also acts as a trust-building content format for potential clients.
INFORMATIONAL
Short, clean, and purposeful, this video gives a peek and tips into how brides should approach moodboarding with their florist. It positions the brand as conceptually driven, helping educate clients on how aesthetic decisions are made. It doubles as both educational and credibility-building content.