Ad creative analyser
Built for paid media teams to pressure-test creatives before they go live
Upload up to 5 static or video creatives and get a full strategic breakdown — scoring, diagnosis, rewritten headlines, and a creative positioning read, in under a minute.
6-dimension scorecard
Customer awareness framework
Message-market match
Trust signal audit
Creative positioning quadrant
How this analysis works
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6-dimension scorecard
Each creative is scored on scroll-stop power, message clarity, hook strength, visual-copy alignment, CTA design, and platform fit. Scores are colour-banded: red (1-4), orange (5-7), green (8-10), so weak spots are immediately visible.
Customer awareness framework
Based on Eugene Schwartz's five stages of awareness (Unaware, Problem Aware, Solution Aware, Product Aware, Most Aware). The analysis identifies which stage the creative is speaking to and whether the messaging is correctly calibrated for that stage.
Message-market match
Checks whether the copy uses the target audience's own language to describe their problem, or whether it sounds like the brand talking about itself. The bigger the gap, the harder the message has to work to land.
Trust signal audit
Identifies which trust signals (social proof, guarantees, specificity, authority markers) are present in the creative and which are missing, with a recommendation for the most impactful addition.
Creative positioning quadrant
Plots the creative on two axes - message clarity (vague to clear) and emotional resonance (rational to emotional) - to show where it sits relative to four performance zones: High Performer, Feels Good but Low Convert, Informational, and Weakest Zone.
Context-aware scoring
Platform, objective, and audience inputs actively shape the analysis - for example, a missing CTA is weighted more heavily for a Conversions objective than for Awareness, and message-market match is assessed against the specific audience provided.
Anthropic API key
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Used only in your browser, sent directly to Anthropic. Never stored.
Drop creatives here or click to browse
Images (JPG, PNG) or Video (MP4, MOV) · up to 5 files · 50MB each