From Portfolio to Leads: Social Media Marketing Tips for Interior Designers
With over 6,000 design firms in Singapore both commercial and residential combined with Singapore’s love for property - the home renovation market continues to heat up every year. With that much competition in the market - it is becoming increasingly important for interior design firms to stand out from the crowd. Here are 5 ways that Interior Design Firms can start thinking about social media marketing to help increase their leads:
Look at Social Media as your Portfolio
Social media is an inherently visual platform. For interior design firms - this is especially fitting and gives them an opportunity to show various interior design styles like Japandi Interior, Mid Century Design, Farmhouse Interior and other styles. Use high quality static images to showcase different aspects of the homes that have been designed or use videos to show a walkthrough of the home.
From: BlendIMC Instagram
As one of the larger investments after purchasing their homes, homeowners will want to be reassured that the interior design firm that they are looking fit their design brief. Social media pages on Instagram and TikTok are the perfect way for them to find the right partners.
Use a variety of content ideas like BTS / Before-And-After
On social media, the key is to stand out from the roughly 1.5 hours that users spend on social media platforms like Instagram and TikTok everyday. To do so - it takes more than just showing completed works of renovation projects - but it is also important for interior design firms to storytell. Some ideas include:
Behind The Scenes
Before-And-After
HomeOwner interviews
These help to show more about your brand to your target audience such as who is working on their projects, the type of work being done on home renovation projects and the successful and satisfied clients.
Your social media and website is your best lead magnet
Now that the “hard” part is over - content creation - it’s time to turn your focus to how you can use social media and your website to help push potential leads to book appointments. On social media, be sure to state clearly what is the best way to contact your firm to book an appointment for example, via DM or email. Beyond that, make sure to set up automated replies so that users do not need to wait excessively long for a reply from your firm.
On your website - make sure to create an easy to follow contact form so that it easy for potential leads to contact your firm. Better yet, using Meta pixels implemented on the form or page, you will even be able to retarget users who have started filling in the form but did not complete.
Social Media is for Brand and perFormance (brandformance)
Lastly, it’s important to not only look at Social Media just as an awareness or branding tool. With today’s technological advancements on the social media marketing side of things - these platforms have evolved to high functioning, efficient Branding and Performance Tools (BrandFormance).
For example, on Meta - you can easily set up ads with a Lead Conversion Objective that garners important details from users who fill in the form. If the campaign is set up with the right budgeting , targeting parameters and creatives - it would be easy to garner Cost Per Leads of $30-$50. From a cost perspective - if just one user signs on a $50,000 project, it would easily justify investment into running a performance media campaign. Likewise, the same type of campaigns can be set up on TikTok to get leads with an Instant Form!
Need a partner whom can help navigate the complexities of social media while you focus on the best designs for your homeowners? MajorForm has had experience creating content that help interior design firms drive more leads. We believe social media is an under utilised tool that can be better used with a more holistic social media strategy.
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